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	<title>Kristina Slade</title>
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	<link>http://kristinaslade.com</link>
	<description>creative with a purpose</description>
	<pubDate>Sun, 17 Oct 2010 20:20:05 +0000</pubDate>
	
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		<title>Where to find my blog&#8230;</title>
		<link>http://kristinaslade.com/2009/06/30/where-to-find-my-blog/</link>
		<comments>http://kristinaslade.com/2009/06/30/where-to-find-my-blog/#comments</comments>
		<pubDate>Wed, 01 Jul 2009 00:45:55 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://kristinaslade.com/?p=847</guid>
		<description><![CDATA[Click here to be taken to my blog.  This format is great for a portfolio - but not so blog-friendly to read.

]]></description>
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		<item>
		<title>http://cupofjacksquat.com</title>
		<link>http://kristinaslade.com/2009/06/30/httpcupofjacksquatcom-2/</link>
		<comments>http://kristinaslade.com/2009/06/30/httpcupofjacksquatcom-2/#comments</comments>
		<pubDate>Wed, 01 Jul 2009 00:37:15 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://kristinaslade.com/?p=850</guid>
		<description><![CDATA[
]]></description>
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		<item>
		<title>http://cupofjacksquat.com</title>
		<link>http://kristinaslade.com/2009/06/30/httpcupofjacksquatcom/</link>
		<comments>http://kristinaslade.com/2009/06/30/httpcupofjacksquatcom/#comments</comments>
		<pubDate>Wed, 01 Jul 2009 00:37:05 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://kristinaslade.com/?p=849</guid>
		<description><![CDATA[
]]></description>
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		<item>
		<title></title>
		<link>http://kristinaslade.com/2009/03/06/frontpage/</link>
		<comments>http://kristinaslade.com/2009/03/06/frontpage/#comments</comments>
		<pubDate>Fri, 06 Mar 2009 17:39:12 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Portfolio]]></category>

		<guid isPermaLink="false">http://kristinaslade.com/?p=222</guid>
		<description><![CDATA[
]]></description>
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		<title>Pur</title>
		<link>http://kristinaslade.com/2009/01/01/secret-1/</link>
		<comments>http://kristinaslade.com/2009/01/01/secret-1/#comments</comments>
		<pubDate>Thu, 01 Jan 2009 11:32:30 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Portfolio]]></category>

		<guid isPermaLink="false">http://kristinaslade.com/?p=418</guid>
		<description><![CDATA[Pur is a small division of P&#38;G that makes home water filters.  Our goal was to position Pur as more than a filter brand.  We wanted to elevate Pur to the broader territory of being a Clean Water brand.
We started with building the brand from the ground up. Our team created their equity [...]]]></description>
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		</item>
		<item>
		<title>Protected: Visa / Olympics</title>
		<link>http://kristinaslade.com/2008/10/01/visa-olympics/</link>
		<comments>http://kristinaslade.com/2008/10/01/visa-olympics/#comments</comments>
		<pubDate>Wed, 01 Oct 2008 14:19:35 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Portfolio]]></category>

		<guid isPermaLink="false">http://kristinaslade.com/?p=519</guid>
		<description><![CDATA[There is no excerpt because this is a protected post.]]></description>
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		<title>Diet Pepsi</title>
		<link>http://kristinaslade.com/2008/07/01/diet-pepsi/</link>
		<comments>http://kristinaslade.com/2008/07/01/diet-pepsi/#comments</comments>
		<pubDate>Tue, 01 Jul 2008 18:58:48 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Portfolio]]></category>

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		<description><![CDATA[Just a quick delve into the much un-loved realm of radio advertising.
In the space of - about a minute - I was asked to come up with two radio spots for Diet Pepsi.  No strategy.  Just a vague target audience of women, 40+.  Nothing much else to say about the assignment except [...]]]></description>
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<enclosure url="http://kristinaslade.com/radio/Indecisive_Vo_2_17_09.mp3" length="842848" type="audio/mpeg" />
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<enclosure url="http://kristinaslade.com/radio/Critical60_2_18_09mix.mp3" length="1002559" type="audio/mpeg" />
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		<title>Infiniti Global</title>
		<link>http://kristinaslade.com/2008/06/01/infiniti/</link>
		<comments>http://kristinaslade.com/2008/06/01/infiniti/#comments</comments>
		<pubDate>Mon, 02 Jun 2008 03:39:38 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Portfolio]]></category>

		<guid isPermaLink="false">http://kristinaslade.com/?p=578</guid>
		<description><![CDATA[We were asked to come on board for the global repositioning of Infiniti.
Our biggest concern for the client was that they considered themselves to be a luxury brand, but their communications and behavior didn&#8217;t reflect this.  The Infiniti brand didn&#8217;t have a definitive marketing position or image in our own minds, much less the [...]]]></description>
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		</item>
		<item>
		<title>O&#8217;Neill</title>
		<link>http://kristinaslade.com/2008/05/01/oneill/</link>
		<comments>http://kristinaslade.com/2008/05/01/oneill/#comments</comments>
		<pubDate>Fri, 02 May 2008 05:50:32 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Portfolio]]></category>

		<guid isPermaLink="false">http://kristinaslade.com/?p=299</guid>
		<description><![CDATA[For the past 30+ years, O’Neill has been a splintered brand existing as independently run licenses all over the world.  Recently a Dutch holding company bought back all the licenses and decided to move forward as a single, global brand with a single, global message.  O’Neill initially came to us to help determine [...]]]></description>
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		</item>
		<item>
		<title>Nissan Z</title>
		<link>http://kristinaslade.com/2008/04/15/nissan-z/</link>
		<comments>http://kristinaslade.com/2008/04/15/nissan-z/#comments</comments>
		<pubDate>Wed, 16 Apr 2008 02:18:19 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Portfolio]]></category>

		<guid isPermaLink="false">http://kristinaslade.com/?p=574</guid>
		<description><![CDATA[Nissan&#8217;s iconic model - the one they feel best represents the spirit of their company - is the Z.  It&#8217;s a sports car for the driving enthusiast that doesn&#8217;t cost an obscene amount of money.  You don&#8217;t buy it for functional purposes, you buy it for the fun of it.  For the [...]]]></description>
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