Infiniti Global

We were asked to come on board for the global repositioning of Infiniti.

Our biggest concern for the client was that they considered themselves to be a luxury brand, but their communications and behavior didn’t reflect this. The Infiniti brand didn’t have a definitive marketing position or image in our own minds, much less the minds of consumers.

We set to work creating a lasting identity and positioning for the company. One that would evoke and act like a luxury brand with executions and interactions that lived up to the expectation of the New Luxury marketing segment.

ACD/CW: Kristina Slade
ACD/AD: Rodrigo Butori
CWs: Kristina Altepeter, Eric Haugen
AD: Christopher MacNeill
GCD: Kerry Feuerman