This was something closer to a UN negotiation than an advertising assignment. Virgin Mobile and Best Buy, two completely different brand personalities. Each had equal veto power. And both were determined to have their way. We needed to give them something that both could love. This was their child.
CW: Kristina Slade
AD: Rodrigo Butori
CD: Court Crandall
Director: Jared Hess
Photographer: Toby Pederson