California Anti-Smoking

Ground Zero has a giant platform for the anti-smoking effort in California called “undo.” Basically everything that the cigarette companies do - we will undo by exposing their tactics and shady ways. And since tobacco usage has steadily decreased among the affluent and educated, the tobacco industry focuses almost solely on the segments of the population that are the most vulnerable - those in the lower socio-economic strata. Occasionally during my years at Ground Zero I worked on different efforts to expose Tobacco marketing strategies.

CW: Kristina Slade
AD: Rodrigo Butori
CD: Court Crandall

Director of “Icons”: Rocky Morton