Browning Fishing Rods

This is a print campaign for a finely-crafted, hand-tooled fishing rod for gentlemen who know about such things .

I, on the other hand, hate fishing. Did it once and it scarred me for life. That said, I loved writing these all those years ago and I can still tell you everything that you’d never want to know about how to make a fishing rod. Click on the thumbnails so that you can see the finely-wielded words at work.