Zebco Fishing Rods

This was my very first produced ad. It was like Day 1 of You’re Now A Grownup.

Right when I started at CORE, they asked me to create different brand voices for Zebco’s different lines of fishing rods, and to write an internal marketing statement for Zebco as a whole. This was my idea of a marketing statement and Zebco adopted it as their brand promise to their customers. They ended up producing it as spread and a poster and included the text on all of their packaging. It may seem a bit dated now, but you always love your first don’t you?