Kristina Slade
Why hello there. For an overview of my entire portfolio, click on the "portfolio" tab on my home page.
My Work
Kristina Slade creative with a purpose
Pur
Pur is a small division of P&G that makes home water filters. Our goal was to position Pur as more than a filter brand. We wanted to elevate Pur to the broader territory of being a Clean Water brand.
We started with building the brand from the ground up. Our team created their equity [...]
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Diet Pepsi
Just a quick delve into the much un-loved realm of radio advertising.
In the space of - about a minute - I was asked to come up with two radio spots for Diet Pepsi. No strategy. Just a vague target audience of women, 40+. Nothing much else to say about the assignment except [...]
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Infiniti Global
We were asked to come on board for the global repositioning of Infiniti.
Our biggest concern for the client was that they considered themselves to be a luxury brand, but their communications and behavior didn’t reflect this. The Infiniti brand didn’t have a definitive marketing position or image in our own minds, much less the [...]
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O’Neill
For the past 30+ years, O’Neill has been a splintered brand existing as independently run licenses all over the world. Recently a Dutch holding company bought back all the licenses and decided to move forward as a single, global brand with a single, global message. O’Neill initially came to us to help determine [...]
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Nissan Z
Nissan’s iconic model - the one they feel best represents the spirit of their company - is the Z. It’s a sports car for the driving enthusiast that doesn’t cost an obscene amount of money. You don’t buy it for functional purposes, you buy it for the fun of it. For the [...]
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Virgin Digital
Virgin Digital was an underfunded challenger brand about to enter the already crowded online music subscription category. We helped to build the brand from the ground up: from determining their marketing position, to designing their online store, to creating their brand DNA, to launching a campaign that needed to make a big boom for a [...]
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Let Us Kiss
Back in Brazil, a friend of my partner Rodrigo wanted to start up a niche social networking/online greeting card site. His plan was to launch small in the U.S. and grow through buzz and exposure, rather than through advertising or media stunts. He named the site “Let Us Kiss” and the general idea [...]
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Beck’s
Beck’s is a well-known German beer in America, but it is vastly more popular in the rest of the world then it is here. Because Beck’s has stuck with their original recipe and maintained the same brewing standards for over 130 years, they consider themselves to be a beer that makes the choice to [...]
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Blog
Where to find my blog…
Click here to be taken to my blog. This format is great for a portfolio - but not so blog-friendly to read.